Strategy Overview

PUSH and Noughty launched a month-long campaign to amplify sales and visibility, merging in-store CVS displays with a powerful online influencer push

Execution

Merchandised 400 strategic CVS locations for maximum visibility.
Screened, trained, and deployed brand ambassadors for in-store engagement and content collection.
Activated digital influencers to generate authentic reviews, boosting credibility on Noughty and CVS websites.

Results

Achieved a $16,000 sales boost and significant social media channel growth in just four weeks.
Strengthened product visibility and brand awareness across 400 CVS locations nationwide.

Event Photos

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